ingen vinder alene
DIF & Team Danmark
2021-23
I was one of the people behind the development and implementation of a new visual identity and content strategy for DIF & Team Danmark Kommerciel.
The goal was to cater for the Olympic partnerships and their growing desire for digital and personal content with athletes and experts and how business life can learn from the world of elite sport.
But also to highlight the Olympic partners financial support to the country’s best athletes and the teams behind, but also to the delvopment of sport and “idræt” in all of the small clubs and organisations around Denmark.
The final concept and vision was created with the help of brandbureauet KADAVER.
The content and branding universe is called
Ingen Vinder Alene.
webinar format
2022-23
The new visual identity and strategy made way for a new way of producing and provide content to the Olympic partners and their employees.
Most noticeable was the webinar format which started as a test run during lockdown in early 2021 and by 2023 we had our own studio to produce inhouse and a digital solution to offer the content on a broader scale.
The content of the webinars were catered for and planned alongside the Olympic partners. Mostly it dealt with issues within sports psychology and how “regular” people that do not aim to win a gold medal can still learn and be inspired by the approach of elite athletes.
DIF & Team Danmark
gymnaestrada
Danish Gymnastics Federation
Event Coordinator / Social Media Manager
2019
At the World Gymnaestrada (the world’s largest gymnastics festival) I was the event coordinator and communications manager for the Danish delegation before, during and after the event.
Besides all the logistics of accommodating, feeding and providing transport, information and training facilities to almost a 1000 Danish participants, I was in charge of all social media during the event.
shows & workshops
National Danish Performance Team/ DGI Verdensholdet
2016-2017 At the concert venue Musikkens Hus in Aalborg I was in charge of the development and production of a special event combining live music, theatre and gymnastics. Besides developing the storyline and choosing elements to incorporate, I was the main contact to all internal and external participants (musicians, gymnasts, international guests, production team and marketing team). The event was sold out and a great success showcasing the work of DGI Verdensholdet in a completely new context,
Project manager of workshop for children with cancer, doctors, nurses and parents at Rigshospitalet in Copenhagen. The workshop was a collaboration with the children’s rehabilitation project RESPECT
alumni networks
Danida Fellowship Centre
2018-2019 In my position at Danida Fellowship Centre I worked with mobilising former students through the Danida Fellowship Centre into volunteer alumni networks. This included arranging and planning the launch of two alumni networks in Tanzania and Burkina Faso in collaboration with local coordinators, volunteers and Danish embassies. While visiting I produced videos (in English and French) from the events, which you can see below.
